US Ad Spend Down 9.2% in Q4
Total advertising expenditures declined 4.1% in 2008 to $141.7 billion as compared with 2007, and ad spending during Q408 plunged 9.2% vs. the same period in 2007, according to data released today by...
View ArticleAverage Hour-Long TV Show is 36% Commercials
An average hour of monitored prime-time US network TV programming in Q408 contained seven minutes, 59 seconds (7:59) of in-show brand appearances and 13:52 of network commercial messages, for a...
View ArticleTop 10 Online Activities for Moms
American mothers with children ages 18 and under log an average of three hours a day on the internet, one hour more time than the two hours their school-age children spend online, according to a study...
View ArticleTop 100 Social Brands: iPhone Ranks #1
The iPhone reigns as the #1 most social brand, outscoring its innovator and parent, Apple, which ranks at #3, according to social media marketer Vitrue, which has compiled its first-ever ranking of the...
View ArticleTop 10 Real Estate Websites – April 2009
Note: The Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise sample of 10 million...
View ArticleTop 10 IT/Internet-based Business/Finance Websites – April 2009
Note: The Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise sample of 10 million...
View ArticleBehind the Curve: Week Ended May 8, 2009
Below are some links to recent research news and studies from the collection of items that MarketingCharts didn’t get to writing up this week, but still may be worth a peek: (more…)
View ArticleGoogle Creeps Toward 73% of US Searches in April
Google accounted for 72.74% of all US searches conducted in the four weeks ending April 25, 2009, according to search-engine share data from Hitwise. This share is up 7% from 67.93% last April, and up...
View ArticleConsumers Increase ‘Prudent’ Shopping Behaviors
A high percentage of US consumers are comparison shopping, seeking advice before making purchases and participating in discount and rewards programs, according to a national study of American spending...
View ArticleWebsite Wishlists: Men Want Speedy Downloads
Though both men and women want websites to be easy to use overall, men say fast downloading is their second-most-desired feature, while women value easy navigation and accessibility over speed,...
View ArticleTop 10 Telecom Websites – April 2009
Note: The Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise sample of 10 million...
View ArticleConsumer Sentiment Rallies for 3rd Straight Month
Consumer sentiment in the US continued to rebound this month on reduced concern about current economic conditions and diminishing fears of job loss, according to the most recent results of the RBC CASH...
View ArticleUntapped Africans Wield $50B in US Purchasing Power
African immigrants comprise a growing group within the US population with $50 billion in consumer purchasing power, but this population segment is different from African Americans and remains largely...
View Article
